Perfume is often treated as a disposable object - something we use, tire of, and quietly discard. Yet scent is one of the most emotionally loaded materials we interact with. It holds memory, identity, and...

MINDFULNESS AT THE MUSEUM - we are honoured to collaborate with the National Museum of Singapore for a very special experience: Healing Along the Spice Route. The National Museum of Singapore is the nation’s oldest museum...

For millennia, humans have harnessed fragrance to bridge the earthly and the divine. In Egyptian temples around 1500 BCE, priests offered frankincense at dawn, believing its smoke carried prayers skyward. In India, yajña ceremonies burn...

Today, more than ever, we need to reclaim our senses. In a world drowning in screens and statistics, our noses remain an under-celebrated portal to truth. Scent is pure alchemy: invisible molecules that dance, vanish,...

Marcel Proust famously described how tasting a madeleine dipped in tea unlocked a flood of childhood memories he’d long forgotten. Today we know why: scent signals bypass the brain’s thalamus and travel straight to the...

Language can wound, exclude, and misinterpret. Words so often demand winners and losers: right or wrong, black or white, narrow binaries that leave little room for nuance. Scent lives in a different universe—one of fluid...

Long before Twitter feeds and televised town halls, free speech was forged in the dusty courtyards of ancient Greece. In 5th-century BCE Athens, citizens gathered every morning in the Agora to debate war, justice, and...

In the realm of fruits, there exists one with a reputation so polarizing that it has earned the title of the "King of Fruit." The durian, notorious for its pungent aroma that either repulses or...

Thailand’s most cherished celebration, Songkran, marks the beginning of the traditional Thai New Year—a time of renewal, joy, and deep cultural meaning. More than just the famous water fights that splash through the streets of Bangkok...