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A Rallying Scent-Cry—Own Your Nose, Own Your Freedom

A Rallying Scent-Cry—Own Your Nose, Own Your Freedom

Today, more than ever, we need to reclaim our senses. In a world drowning in screens and statistics, our noses remain an under-celebrated portal to truth. Scent is pure alchemy: invisible molecules that dance, vanish,...
A New Chapter in Scent & Wellness

A New Chapter in Scent & Wellness

Bridging Our Mission: From Connection to Healing Over the past years, Oo La Lab has helped thousands discover the power of scent as a connector—to memories, places, even one another. But lately I’ve felt a...
Memory-Making Molecules—Emotion & the Nose

Memory-Making Molecules—Emotion & the Nose

Marcel Proust famously described how tasting a madeleine dipped in tea unlocked a flood of childhood memories he’d long forgotten. Today we know why: scent signals bypass the brain’s thalamus and travel straight to the...
The Silent Revolution will not be broadcast…

The Silent Revolution will not be broadcast…

Wellness used to mean gym memberships and green juices.Then came mental health. Sleep. Cold plunges.Now? It’s vibration. Intention. And... scent.We’re seeing a silent revolution:People are using fragrance not just to smell good — but to...
Oo La Lab’s DNA - Freedom of the Unspoken

Oo La Lab’s DNA - Freedom of the Unspoken

Language can wound, exclude, and misinterpret. Words so often demand winners and losers: right or wrong, black or white, narrow binaries that leave little room for nuance. Scent lives in a different universe—one of fluid...
From the Ancient Agora to the Modern Mic—The Birth of Free Speech

From the Ancient Agora to the Modern Mic—The Birth of Free Speech

Long before Twitter feeds and televised town halls, free speech was forged in the dusty courtyards of ancient Greece. In 5th-century BCE Athens, citizens gathered every morning in the Agora to debate war, justice, and...
Durian: The Pungent Pleasure of the Fruit King

Durian: The Pungent Pleasure of the Fruit King

In the realm of fruits, there exists one with a reputation so polarizing that it has earned the title of the "King of Fruit." The durian, notorious for its pungent aroma that either repulses or...
A Fragrant New Year: Celebrating Songkran inside Oo La Lab

A Fragrant New Year: Celebrating Songkran inside Oo La Lab

Thailand’s most cherished celebration, Songkran, marks the beginning of the traditional Thai New Year—a time of renewal, joy, and deep cultural meaning. More than just the famous water fights that splash through the streets of Bangkok...
Narcissus, a Selfish Love

Narcissus, a Selfish Love

The Essence of Narcissus: Ethereal Beauty and Captivating Aroma Narcissus, belonging to the Amaryllidaceae family, offers a fragrance that is both floral and intoxicating, with sweet and slightly spicy undertones. Its name, derived from the...